About Us
Meet the Family Behind the Sunshine! ☀️
Local roots. Family values. A fresh chapter for Electric Beach OBX.
Same Sunshine. New Faces. Exciting Things Ahead! ☀️
There's a new crew bringing the sunshine to Electric Beach OBX!
In September 2026, Lisa, Cassie, and Rico took the reins at Electric Beach, bringing together family, fresh ideas, and a shared love for the Outer Banks.
And when we say family, we mean it! Lisa and Cassie are a mother-daughter duo, while Cassie and her husband, Rico, are taking on this exciting new adventure together.
Deep Roots. Fresh Beginnings.
You might recognize Lisa from Beach Treasures in Duck, a unique jewelry store located on the Duck waterfront, which she's proudly owned for years. With 45 years on the Outer Banks, she's bringing her love of sunshine, coastal living, and small business to Electric Beach.
Cassie is an OBX girl through and through. Born and raised in Manteo and Wanchese, and a proud Manteo High graduate, she spent time on the West Coast before finding her way back home with Rico and their two children. Now, they're excited to put down even deeper roots in the community they call home.
Three Generations. Three Opinions. One Electric Beach.
And because apparently two generations weren't enough, Cassie & Rico's daughter, Catalina, has joined the fun!
She's helping bring Electric Beach into the social media spotlight, keeping us up with the latest trends, teaching us what all those buttons do, and politely reminding us that we're not nearly as cool as we think we are.
Three generations of women, one family business, and at least one person who actually knows how to make a TikTok.
A New Chapter for Electric Beach
As a family-owned, woman- and minority-owned business, we're proud to bring our own personality and vision to Electric Beach while keeping the welcoming, laid-back atmosphere that makes the Outer Banks special.
We're just getting started, and we've got some exciting things in store! From fresh ideas and new offerings to little improvements along the way, we're excited to build on what makes Electric Beach special while bringing some fresh ideas of our own.
Same sunshine, fresh energy, and a whole lot of exciting things ahead.
Come say hello. We'd love to see you! 🌴